Category: Customer Relationship Management

Why Your Business Requires Different Types Of Loyalty Programs

With growing competition, it is becoming increasingly difficult for businesses to retain customers, employees and partners in order to build a long-term sustainable relationship. Loyalty programs are strategic initiatives adopted by a business to encourage key stakeholders to remain loyal and not to pursue other avenues.

Most often, they are adopted by businesses to keep customers returning to their store. The way it works is rather simple. Customers who shop more frequently are entitled to more rewards in the form …

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